What is FOUC?
What is FOUC and how it is responsible for your low conversion rate?
While surfing the internet you must have come across a website that is very slow to load and when the website is loading for a very brief moment you see a flash of the unstyled webpage which forces you to ask many questions like
Is this a legit website
Does using this website download some viruses on my device
Looks like it will take an eternity to load
etc...
And if it is a website of some business then they might be in trouble, have a look at the following data
you can read the following report for more info
FOUC?
FOUC stands for Flash of Unstyled Content and it happens because the browser renders the page element before the style of the element is calculated. There are various reasons behind this like
Async Stylesheet - stylesheet is downloaded asynchronously
Large files - The Stylesheet is very large and it is taking the browser a longer time to create CSSOM
JS Style - Style is applied using JavaScript which is not yet parsed.
etc...
To avoid this situation browsers block the rendering of the website until CSS files are loaded and parsed but it leads to a situation where the user sees a blank page which is also not very desirable.
Solution
There is no perfect solution to this problem but a set of precautions that a developer can take to avoid such a situation
Preloading CSS
Using Inline CSS
Loading important CSS styles first
Avoiding styling elements using JavaScript
Optimizing the size of the stylesheets
Using modern frameworks that handle FOUC by default
Just by ensuring the following precautions a business can improve its conversion rate by making its website look more authentic, responsive and secure.
Thanks for reading